Landing pages, jump pages, webpages are where the conversion takes place. While the email itself is important, having the appropriate landing pages to finalize the transaction and tell your story are critical to the success of your permission marketing campaigns.
Did you know that high performance emails include at least 3 links? Or that readers don't like to read more than 2 paragraphs of text?
For those of us without a dedicated webmaster or IT Department at our beck and call, the marketer is often at a loss for how to generate the pages they need for success affordably and quickly.
This is where Mail Dog really starts to shine! With the landing page publisher, there are landing page templates, plus a landing page tracking tool to track clickthroughs and campaign performance on these pages. It's quick and easy!
Tell the full story, provide more details about a special offer, display a video or a survey, an RSVP event registration form, more photos, a white paper...you get the picture and ALL these features are available in your account. Clients can even publish entire websites using the tool and take advantage of templates to customize their homepage and supporting pages.
